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THE WOMAN IN BLACK OPENS AT NO.2 AT THE US BOXOFFICE

FILM GROSSED $21M IN ITS OPENING WEEKEND -
HIGHEST EVER HAMMER OPENING

06 February 2012:
Hammer's chilling ghost story The Woman in Black exceeded box office
expectations to open in the no.2 spot in its three day opening
weekend (Fri-Sun) in the US, grossing just over $21m.
This is more than Paranormal Activity's opening weekend
which grossed $19,617,650 in 2009 and The Grudge 2 which grossed
$20,825,300 in 2006. Hammer's adaptation of Susan Hill's classic novel,
starring Daniel Radcliffe, opened on almost  2855 screens with a
per screen average of $7,356.
This weekend's three day gross makes The Woman in Black the highest
opening ever for a Hammer film in the US.
The Woman in Black, starring Daniel Radcliffe, is the iconic production
company's first ever feature ghost story.
It is directed by James Watkins and adapted by Jane Goldman
from the book by Susan Hill.
The film is a Hammer, Alliance Films, The UK Film Council presentation,
in association with Cross Creek Pictures.
A Talisman production in association with Exclusive Media. Producers are 
Richard Jackson, Simon Oakes and Brian Oliver. Executive Producers are 
Guy East, Nigel Sinclair, Tobin Armbrust, Marc Schipper, Neil Dunn, 
Xavier Marchand, Roy Lee and Tyler Thompson.
Commenting on the success of The Woman in Black, Simon Oakes, 
President & CEO of Hammer and Vice Chairman of Exclusive Media said: 
"We are delighted that The Woman in Black has performed so well. 
The fact that a gothic horror has attracted such a large audience on 
opening weekend shows the demand for elevated and intelligent genre films 
which Hammer aims to produce."
Nigel Sinclair, CEO of Exclusive Media added: 
"This follows on a strong performance for Ides of March and reflects our 
commitment to great artists and great movies; I congratulate our partners
CBS Alliance and of course Cross Creek pictures."
Tobin Armbrust, President of Worldwide Production & Acquisitions of Exclusive Media, 
which is Hammer's parent company, added: "We are thrilled to share in the success of The Woman in Black 
with our close family, Daniel Radcliffe, Jane Goldman, James Watkins and the entire cast and crew 
who all worked incredibly hard on this great project. 
Hammer is one of our key production brands and to see it embraced in the US is a great show of support 
for its production philosophy."
The Woman in Black director James Watkins said: 'I'm thrilled that a British ghost story, made with a British cast, 
crew and investment, is playing so well with American audiences.'
The Woman in Black will open in the UK on 10 February.

Short URL: http://www.thedailyhorror.com/newsblog/?p=1800

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